Rafayat Rakib is one of the most influential personalities in the digital sphere in Bangladesh, known for his innovative approach and creativity with a strong will power to motivate the youth. Born on the 15th of May, 1991, and raised in the city of Dhaka, Rafayat too travelled the path of an HR professional before he became an established content creator and an entrepreneur. A few years later, having amassed a following of more than 1.3 million people across YouTube, Facebook, Instagram and TikTok, he is already among the leading figures in the industry. His journey, incorporating content creation, mentorship and working with the leading brands, shows what an enormous scope of activity exists today in the digital space, truly capable of entertaining, educating and motivating people.
Early Life and Academic Foundation
Raised in Dhaka, Rafayat proved to be an avid student and a creative person with need for creative projects. Rafayat undertook his Sub School Certificate course at Willes Little Flower School & College and pursued his Higher Secondary Certificate at Rajuk Uttara Model College before joining North South University for a Bachelor of Business Administration Degree in Human Resource and Marketing. Building on his HR expertise afforded him the opportunity to work for multi-nationals for eight years in the capacity of an HR manager where he perfected his leadership, strategy and communication skills. Nonetheless, the passion to tell stories, which he has always possessed, was sparked by a video camera that his father gifted to him while he was still a child. It is media and technology that he was introduced at a tender age, and would form the basis of his work in digital content production.
The Transition to Full-Time Digital Content Creation
In 2014, Rafayat made a considerable transition by leaving his corporate job for a career in digital media, which was a drastic move at that time due to the unavailability of high-speed internet and prevalent use of social media in Bangladesh. His journey started with Facebook, where he engaged in uploading funny vlogs and content that easily attracted viewers’ attention. As he managed to attract more audience to his page, so did the content, growing from frivolous skits to serious satirical pieces.
Presently, Rafyat runs four channels on YouTube each with a different function:
Showoffs Dhk- The main channel for societal commentary where he posts reaction videos and makes jokes about everything.
Rafayat Rakib- A lifestyle vlogging channel where he takes the audience through the details of his daily life, travels, and thoughts on various aspects of life thereby making the audience interact with him at a personal level.
Ragayat R Too- Another channel which caters to live gaming stream where Rafayat can indulge in his passion for gaming and engage with other gamers simultaneously.
Magna Golpo- A series of podcasts where the host interacts with guests on various subjects including hobbies, culture, professional development among many others. All of his podcasts are uploaded in his other page which is more accessible, magnagolpo.com.
Building on these, Rafayat has managed to tailor his crafting skills to different kinds of audiences, mixing entertainment with education for all.
A Wide Range of Services: Video Editing, Content Strategy, Coaching, and More
Rafayat’s skills are not restricted to just writing; he provides a wide range of expert services intended to assist people in the digital arena. Strap up a harness and shoot off those feet if you are able to beat the success levels he has reached. As a constant globe trotter and an ardent video editing aficionado, Rafayat also edits videos for clients within his reach, as per age-old business principles. Diametrically opposed, he has skills and services that can be aimed at the content strategy phase of creative work and helps brands and individuals develop such posed strategies for communications.
Moreover, Rafayat has transformed into being a mentor and coach mentoring on freelancing as well as on digital media and content creation. Such activities are available to him and many others at a dedicated marketplace/opt-in called Fiverr where he is a top rated seller with over 1294 likes and a five-star rating across the board. He runs an online program on Ghoorilearning.com, a local site in Bangladesh, where he teaches content writing, video editing, and audience interaction with an aim of equipping the young people, who are destined to the digital space, with the skills to seek employment or create their own business.
His skillset also comprises influencer marketing, he works hand in hand with brands to develop campaigns that drive engagement and brand awareness without overtly advertising. Due to the respect he commands and the heavy following he enjoys, he becomes a great asset to brands looking to engage with different audience segments in Bangladesh and elsewhere.
Collaborations with Leading National and International Brands
Rafayat’s exceptional creativity and the knowledge of the audience demographics helped him work along with many national as well as international brands. In Bangladesh, he has done commercials for telecommunication network providers like Airtel, Grameenphone, and Banglalink, to even OTT service, Toffee. Moving outside the nations, he has partnered with brands such as UNICEF, Burger King, Pizza Hut, Domino’s, Oppo, Vivo, British American Tobacco, and a lot more. Thanks to his collaborations with varying clients, Rafayat has branded himself as someone who can create in any culture or even for many cultures.
These brands were also within the confines of advertising alone. Unlike conventional advertisement, Rafayat’s content implementation conveys the brand message to the audience in a natural and realistic way. He produces branded material in line with his brand image which allows him to maintain his creative freedom while achieving the purpose of his partners. Such collaborations have not only enlarged Rafayat’s own reach, but also uplifted the profile of Bangladeshi talents on the world map.
A Thriving Entrepreneur with a Successful Video Editing Agency
Rafayat’s entrepreneurial energy made him start a video editing agency in the UK, which has an extensive portfolio of over 5000 projects for clients across the globe. The agency provides services ranging from video editing and post-production to content strategy consultation pitching to brands and individuals who wish to create appealing contents that cut across the digital glare. Rafayat’s ability to provide treatments that are professional and in sync with what every client wants, has earned him respect and trust in the field of video editing.
Rafayat’s agency on Fiverr is rated one of the best in the platform having 1,294 five star reviews out of 1.3k total reviews and four four-star reviews. The level of satisfaction from the clients is a true testament to the fact that he does not only aim for success but strives to go above and beyond for the clients.
Advocating Positivity and Empowering Local Heroes
For the purpose of Rafayat it is beyond the views and likes of the content, this is a means to make an impact. Through his work, he intends to foster positivity, boost self-esteem, and stand up against the negative aspects of society. The “Jibonmukhi Gang” community that he operates is a reflection of this objective, encouraging the people to work towards improvement, strength and constructive outlook. He thinks positively about the youth of today, and in this regard disagrees with the belief that the youth appear passive and unengaged. Instead, he views an active generation and envisions a busy generation of Bangladesh that can push the boundaries of this nation.
In the course of undertaking his lively and ambitiousactivities, Rafayat is going to travel across all the 64 districts of Bangladesh. The aim of this undertaking, which encompasses both promoting certain regions and dignified individuals, is to appreciate the cultural diversity of Bangladesh. During his time in the region, Rafayat hopes to learn about the ‘local heroes’ who are not public figures but who have a transformative effect in their work, such as teachers, farmers, craftsmen, and even activists. He aims to expose the audience to these people who work tirelessly within their communities, loving and appreciating Canada, and encourage them to take pride in such an appreciation.
Mentorship and Building the Next Generation of Digital Creators
With his experience, Rafayat has earned the right to be called a mentor to many budding content creators and digital freelancers. His mentoring sessions are packed with useful information on a myriad of topics including video editing and how to engage an audience, making it easier for young creators to get accustomed to the digital world. His course on Ghoorilearning.com has been a source of empowerment to many students equipping them with crucial skills on how to develop engaging content and grow successful online identities.
Rafayat’s role as a mentor is not limited to the courses he teaches. This is why he offers coaching services, which include hints and tips about freelance work and influencer marketing, to help nurture new talents in the industry. He motivates creators to be authentic, produce quality work, and know their audience, which also happens to be the winning strategy for him.
Transcending borders, Rafayat’s huge following 1.3 million as of now continues to grow due to the global aspects of his content. His easy-to-relate narration, strict adherence to high-quality content, and an active engagement with the audience has made him a beloved figure in Bangladesh and beyond. This interaction is important to Rafayat and he does not take it for granted, which is why he makes an effort to comment on fans’ posts and organize live sessions and fan meet-ups with them. This aspect of community has made his content more about the people within it rather than the videos, making the experience an engaging one.
In future Rafayat sees a Bangladesh where everyone uses digital storytelling widely as a tool that can be helpful. Furthermore, he looks forward to seeing a larger pool of content creators, video editors and digital entrepreneurs emerging in the country as this would be good for the digital ecosystem of Bangladesh. In this pursuit, he also hopes to help people from different generations find common ground within those differences and to motivate young creators who will further his idea of the world: a world, that is more beautiful and connected.
A Lasting Legacy in Bangladesh’s Digital Scene
Equipped with an indomitable spirit, multifarious skill set, and a purpose that goes beyond acquiring popularity, Rafayat Rakib emerges as a revolutionary figure for digital content in Bangladesh. A prime example of turning one’s dreams and imagination into tangible results through commitment and diligence. As a filmmaker, a guide and business, Rafayat has set up a new industry not just for comedy, but for social change. He is the living proof that if one is passionate, has a plan, and can persist through challenges, greatness knows no boundaries and there will always be a legacy to leave behind.
Here Is All The Social Media:-
Facebook : 110K
Instagram : 32.6K
YouTube : 167K
