
Reaz Hafiz is much more than an educator. He has made quite accessible contributions to education, business, as well as the media industry. More than 12 years of teaching experience, 17 years of experience in the media industry, and an extensive journey of 18 years in business have made him a thought leader in marketing and strategy. Currently, he is a Senior Lecturer at the Department of Business Administration in East West University, Dhaka, Bangladesh. Educator but a branding consultant, broadcast journalist, and content creator as well. Teaching is his passion, added a little marketing touch, and has earned him great acclaim in both academic and corporate circles.
Academic Journey and Teaching Career

Reaz Hafiz’s academic history is one of great brilliance. He gained both his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) degrees in Marketing from the very prestigious University of Dhaka. Not only did he have an exceptional academic record with a GPA of 3.91, and 3.98 for BBA and MBA respectively, he also bagged a number of Dean’s Honor Awards and a national scholarship for his excellence.
His teaching career commenced in 2013, and since then, he has served as a Senior Lecturer at Southeast University, Dhaka under the School of Business Studies. After nurturing minds for almost five years, he stood off to East West University in May 2018 and has been inspiring students till now. He has earned a good stature over time to make marketing education interesting, insightful, and very realistic. His experience in branding, strategy, and marketing consultancy has helped him connect the theories taught in the classroom with the actual world.
Research and Publications

Besides that, he is also part of higher academic research-level contributions by publishing seven articles in reputed journals on both local and global platforms. His research areas include marketing strategies, consumer behavior, and brand management, thus making him a more suitable resource for students, researchers, and even business persons.
Extensive Media Career

Reaz Hafiz, an educator, is a media person with over 17 years of experience in the industry. He works as a broadcast journalist for one of the most prestigious private television channels in Bangladesh called Ekushey Television Limited. His skills in media have enhanced his communication skills with an even better understanding of mass marketing, audience engagement, and content strategy.
Being a good analyzer and presenter of material in concise terms has helped his journalism to succeed but has also played a major part in the way he teaches. He tends to tell stories, use examples from real life, and gather some little media insights during his lectures to make sense of even the most difficult concepts in marketing.
Business and Consultancy Experience

Over the years, Reaz could boast of having amassed over 18 years of business experience, during which he carried out consultancy services in several brands and organizations on the processes of branding, marketing strategies, and developing business models. His grasp and touch of real-life corporate experience help students acquire a practical view on business strategies, market trends, and consumer psychology.
He strongly considers that marketing is not only about selling products; it is about creating meaningful experiences and establishing powerful brand identities. Consulting work is aimed at assisting businesses to build a solid market position, branding strategies, and innovative marketing campaigns.
Content Creation and YouTube Channel

Not only has Reaz Hafiz engaged in his academic and professional development, but he has also recently joined the digital movement by sharing his learning over YouTube. He offers knowledge for budding marketers and entrepreneurs. His teaching covers topics that include business tactics and marketing principles, along with practical advice for survival in the business arena.
With around one hundred videos and over 4.7K subscribers on YouTube, he commands a distinct following of students who appreciate his sense of humor in simplifying complex business concepts into easily understandable nuggets. His teaching philosophy is not limited to the four walls of a classroom; rather, it tries to extend business and marketing education to a global audience in an entertaining way.
Personal Philosophy and Impact

For every lecture he delivers, for any marketing strategy he devises, or any YouTube video he prepares, his ultimate goal is to educate people for empowering success.
He created a multidimensional career that has impacts on students as well as business professionals and audiences of the media. When combined with an academy of knowledge, his industry exposure helps build the future generation of marketers and business personalities in Bangladesh and beyond.
Conclusion

Reaz Hafiz is indeed a good example of versatility and dedication. His contributions to education, media, and business render him a highly distinguished character in Bangladesh’s academic and commercial sectors. Through his teaching, research, consultancy service, journalism, and digital content work, he inspires and imparts knowledge in several different fields. Most voluminous will be his influence as he carries forward in his career, which will be truly felt in the areas of marketing education and development of business.
Here are all social media of Reaz Hafiz
